Portfolio
State Life Insurance
State Life’s iconic jingle, “Ay Khuda Mere Abbu Salamat Rahain,” cherished for over 30 years, was relaunched with a fresh thematic twist: “Ay Khuda Meri Ammi Salamat Rahain,” honoring mothers who, after losing their spouses, overcame life’s challenges with State Life by their side. The campaign spanned TVC, print, OOH, and digital media, highlighting key life milestones—education, marriage, and empowerment. Building on this, a tactical campaign celebrating 50 years of State Life and Pakistan’s 70th Independence Day honored farmers through “Ay Khuda Meri Dharti Salamat Rahe,” promoting State Life’s farmers’ insurance plans.
Education Continuation Scheme
To support children’s education in families that have lost their primary breadwinner, the campaign was designed to raise awareness and build institutional trust, with success measured through positive engagement from school administrations and owners.
TDAP 12th WEXNET 2025 Exhibition
The Women Entrepreneurs Exhibition Network (WEXNET), Pakistan’s largest women-exclusive exhibition, serves as a dynamic platform for women entrepreneurs to showcase their talent and entrepreneurial ventures. As the creative and PR agency for WEXNET, we led comprehensive digital marketing efforts to build awareness, grow audiences, and drive attendance, managing end-to-end communications and engagement across digital platforms.
TDAP FoodAg 2023
We developed and executed a comprehensive communication plan for the first Food & Agriculture Exhibition 2023, leveraging video animations, GIFs, teasers, and dynamic digital content to build anticipation and awareness. Our scope also included digital PR, press releases, influencer marketing and collaborations, live event coverage, and real-time content, ensuring strong visibility and engagement across platforms.
4th HEMS Pakistan
Video Showcase
Mamta Program
World Bank Project
For the Mamta Program of the Sindh Social Protection Authority, we designed and executed integrated digital marketing strategies focused on maternal and child health across Sindh. Our campaigns communicated the program’s mission to provide financial incentives, antenatal and postnatal care, and immunization services for pregnant and lactating mothers.
Through compelling digital storytelling and targeted awareness initiatives, we helped broaden outreach and reinforce the program’s role in improving healthcare access for vulnerable women and children. Alongside this, we developed strong branding assets—including logo design and a cohesive visual identity—to build program recognition, credibility, and long-term visibility.
Video Showcase
Sindh Business One Stop Shop (SBOSS)
World Bank Project
As the creative agency for the CLICK–Sindh Investment Department, we led digital marketing and communications for its World Bank–supported ease of doing business initiative. Our scope included developing impactful social media content, performance marketing campaigns, and integrated creative strategies to enhance visibility and stakeholder engagement. We also conceptualized and executed the campaign for the department’s flagship platform, Sindh One Stop Shop (S-BOSS), positioning it as a streamlined solution for business registration and regulatory facilitation in Sindh, aligned with the broader objective of improving the business environment and regulatory efficiency in the province.
Sada e Aman
World Bank Project
Sindh Solar Energy Project
World Bank Project
Pakistan State Oil DIGICASH
SUI Southern Gas Company
We produced launch TVCs and tutorial videos for the SSGC Connect App, showcasing the simple registration process and app navigation. The content was designed to inform and guide users while driving sign-ups and encouraging active use of the App.
Mehran Food
Mehran has been providing their spices to international markets since the 1970s. This campaign was intended to build on that international heritage and introduce the brand to the local market, and position it as a convenient solution that makes cooking easy.
Movenpick
MNPI, a leading Dubai-based company, partnered with Connect to develop a simple, user-friendly system with a native mobile app, enabling customers to place orders from anywhere in the UAE. The solution was tailored to MNPI’s requirements and delivered improved accessibility, customer convenience, and strong market adoption.
HBL Asset Management
We developed the HBL Asset Management App to deliver a seamless, intuitive investment experience. Designed with a clear user journey, the app simplifies portfolio tracking, conversions, and redemptions while making financial planning easy and accessible. By translating complex investment processes into a user-friendly digital solution, our agency enhanced customer confidence, engagement, and long-term value for HBL Funds.
ABL Asset Management
We designed a fully customized online portal for ABL Asset Management, focused on clear graphical representation and information-led user experience. The platform was crafted to reflect the client’s functional needs while aligning seamlessly with their aesthetic values.
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